21 years turning rough briefs into striking, considered work —
brand, editorial and campaign design that holds up.
A glimpse of the video and motion work
I do alongside graphic design.
Design Philosophy
Good communication doesn't need to shout to be heard.
"The best design doesn't shout — it holds its ground."
I'm a graphic designer with over 21 years of experience keeping design standards high at Newsquest Scotland — The Herald, Glasgow Times, The Scottish Farmer and more. My approach is simple: take a rough creative brief and turn it into a striking final asset that connects with people.
For two decades I've evolved from print and traditional layout into video, motion graphics, and animation. No fuss, honest communication, and getting the job done right the first time.
Every project starts with understanding — the audience, the history, the competitive space.
Wide exploration before narrowing down. The second idea is rarely the right one.
Kerning, weight, texture, spacing — the gap between good and great lives in these decisions.
A brand handed off without a system is a brand that degrades. I document every decision.
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