Ardbeg ×
Scottish Farmer
A premium whisky collaboration built to feel native to Scotland's longest-running farming publication — print, digital display and subscription incentives in one campaign.
About project
The Scottish Farmer is Scotland's longest-running and most widely-read farming publication. As lead designer, I was responsible for the full visual output — from print layouts to multi-channel digital campaigns and commercial partnership assets. The flagship piece was Ardbeg × Scottish Farmer — a premium Islay whisky brand requiring an editorial aesthetic that felt at home in the publication while carrying the advertiser's own premium positioning.
Project overview
CHALLENGE: Create campaign work that resonates with a traditional agricultural audience while modernising digital subscription acquisition.
STRATEGY: A visual framework balancing heritage imagery with clean, modern typography — readable on newsprint and on a phone screen alike.
What I did
EXECUTION: Full-page print advertisements, high-converting digital banners and a bundled subscription incentive built around the Ardbeg partnership.
RESULTS: A unified campaign message that drove subscription sign-ups and strengthened the commercial partnership with Ardbeg.
Let's talk about your next
amazing project
